I’m sometimes asked why we at Tovera focus on providing insight and strategic advice for reputation and brand building and not on the implementation of resulting strategies. My answer is always the same – it’s critical we do not have a channel bias so are free to advise on the actions most important to building […]
Read More ›Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your personal reputation, then you would be wise to take an active interest in your company’s reputation. Looking back over major reputation crises a consistent picture […]
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