branding Archives - Tovera Consulting

Brand & reputation rankings? They each only tell half the story.

20 May 2015 by Spencer Jordan Fox

Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to suggest a good reputation alone is not enough. And how about having a strong brand, is that alone enough to secure long-term success? Again, perhaps […]

Give your brand the psychopath test

6 May 2015 by Spencer Jordan Fox

Following is a fantastic blog first featured on the WARC website and written by Faris Yakob. It reminds us of the great work of Stephen King who gave us the game changing insight that we humans append personality traits to everything, including brands. Can you describe your brand personality? Give your brand The Psychopath Test […]