Uncategorized Archives - Tovera Consulting

When it comes to being authentic, Dolly knows best.

11 March 2021 by Spencer Jordan Fox

Dolly Parton embodies all that is good about America. A hugely talented singer-songwriter and musician; a 60-year career with global success; doing genuine good through her philanthropy projects such as the Imagination Library and the Dollywood Foundation; and just last week filmed encouraging people to get their Covid vaccine. Dolly’s rags to riches story and […]

Is your Purpose fit for purpose?

18 June 2020 by Spencer Jordan Fox

Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new word for what was previously known as vision and mission. For a few, it’s purely a statement of intent for use in PR or communications […]

CEOs beware!

31 May 2019 by Spencer Jordan Fox

When companies suffer reputation damage, what becomes of the CEO? And what can CEOs learn? Companies spend significant sums on understanding, building and protecting corporate brand and reputation but what of the CEOs leading these companies? Evidence suggests that corporate and CEO reputations are intrinsically linked but CEOs don’t always enjoy the same level of […]

Where is the ethical line?

12 April 2018 by Spencer Jordan Fox

When a reputation is ruined following a company or an individual being accused of ‘crossing the ethical line’ it begs the questions: just where is the ethical line? Perhaps more importantly, who is drawing it? And when ethics is a core tenet of reputation, what does this mean for reputation managers? There have been many […]

Is it a reputation crisis?

8 June 2017 by Spencer Jordan Fox

A friend recently sent me an email which read “United, Pepsi, the Oscars…. so many reputation crises, so many things to blog about!” And he’s right, for people concerned with the subject of reputation, there’s a lot of subject matter around. However, I’ve been hesitant to write about these recent events as ‘reputation crises’ as […]

Reputation measures of Pharma Companies, should you care?

29 June 2016 by Spencer Jordan Fox

Pharma RepTrak 2016 – a critique This week saw the publication of the latest data on pharma reputation amongst the general public from both Reputation Institute (RI) and Edelman. It is concerning to see that their findings are contradictory. What is a pharma reputation manager to make of this? The studies raise questions around what […]

Schillings’ view: Six reputation management must-dos

1 April 2016 by Spencer Jordan Fox

Taken from a recent ‘Reputation Resilience Report’ from the law firm Schillings which reports into the resilience of corporate reputation from the perspectives of the equity analysts, private equity funds and institutional fund managers whose opinions and reviews have the biggest direct impact on corporate valuation of any stakeholder group. These are the summary must-dos: […]

Reputation Measurement: Why Bother?

12 November 2015 by Spencer Jordan Fox

If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]

Brand & reputation rankings? They each only tell half the story.

20 May 2015 by Spencer Jordan Fox

Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to suggest a good reputation alone is not enough. And how about having a strong brand, is that alone enough to secure long-term success? Again, perhaps […]