The list of sectors being scrutinised for their practices grows by the day. Following hot on the heels of Banking and Financial Services; Food and Drink and Energy, Fashion is the latest sector drawn in to the spotlight and challenged on the way business is conducted. This is following recent publication of the House of […]
Read More ›Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the CEO abusing an Uber driver, and the long running debate on whether Uber’s drivers should have employee rights, to name just a few. The question […]
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There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to lose a deal and irritate everyone’. From a reputation perspective, the moment I read about Kraft’s proposal, I thought, ‘what on earth are they thinking? This […]
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Facebook is facing a looming reputation crisis. It might not be immediately apparent, but there is now a growing group of negative voices speaking out against a variety of Facebook’s business practices. Some of you might question whether this matters – Facebook being the dominant force that it is – but sector domination doesn’t last […]
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I’m often asked by clients to help them build a business case to secure the budgets and resources required for effective, pro-active reputation management. This is an executive summary that brings together key pieces of research that each look at the benefits of investing in corporate reputation management, much of which informs the work that […]
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By Ann Binnie. I feel the urge to make a “statement of the bleeding obvious”, or at least start a bit of a dialogue about what may, or may not be, self evident. What’s pushed me over from inertia to action – putting digit to keyboard – is the sloppiness with which these terms are […]
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When we launched Tovera Consulting it was with a vision to offer more than a traditional corporate brand and reputation consultancy. Recognising that whilst most of our research and advice would inform brand positioning, reputation management and corporate communications strategies, our experience also told us that sometimes, building reputation isn’t always about a communications outcome. […]
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Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can serve as a catalyst for the unraveling of a corporate reputation, which in turn can lead to value destruction, loss of business and more (e.g. […]
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…and that has implications for risk, communications, HR and marketing directors. Isn’t it exciting when the business world gets a new topic to rally around? A topic of the moment is Reputation Risk. This one has actually been floating around for a few years now but has gained momentum recently as a number of high […]
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