Reputation Measurement Archives

Tovera Insight: Reputation Measurement

21 August 2019 by Spencer Jordan Fox

During our work advising clients on how to build strong corporate brands and reputations we’re often asked about how companies should measure reputation. The same questions arise so we thought it useful to share our view in this Tovera Insight blog post. In summary, if you are considering measuring your company’s reputation, be sure you […]

Four thoughts on reputation management for 2017.

12 January 2017 by Spencer Jordan Fox

Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest and transparent is absolutely vital If there’s one thing we’ve learned from 2016 it’s the power of the untruth when amplified by social media. There […]

Why invest in reputation management?

30 June 2016 by Spencer Jordan Fox

I’m often asked by clients to help them build a business case to secure the budgets and resources required for effective, pro-active reputation management. This is an executive summary that brings together key pieces of research that each look at the benefits of investing in corporate reputation management, much of which informs the work that […]

5 reputation management tips for 2016

19 February 2016 by Spencer Jordan Fox

Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can serve as a catalyst for the unraveling of a corporate reputation, which in turn can lead to value destruction, loss of business and more (e.g. […]

Reputation Measurement: Why Bother?

12 November 2015 by Spencer Jordan Fox

If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]

Brand & reputation rankings? They each only tell half the story.

20 May 2015 by Spencer Jordan Fox

Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to suggest a good reputation alone is not enough. And how about having a strong brand, is that alone enough to secure long-term success? Again, perhaps […]

Don’t trust your company’s reputation to the quants!

5 May 2015 by Spencer Jordan Fox

Below we share an article first published in Harvard Business Review back in 2014. The writers argue the need for both qual and quant research in order to fully understand reputation. It’s an argument that resonates with Tovera. We advocate the use of both research methods in order to get the most rounded, informed view […]