Reputation Consultancy Archives

Four thoughts on reputation management for 2017.

12 January 2017 by Spencer Jordan Fox

Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest and transparent is absolutely vital If there’s one thing we’ve learned from 2016 it’s the power of the untruth when amplified by social media. There […]

Why invest in reputation management?

30 June 2016 by Spencer Jordan Fox

I’m often asked by clients to help them build a business case to secure the budgets and resources required for effective, pro-active reputation management. This is an executive summary that brings together key pieces of research that each look at the benefits of investing in corporate reputation management, much of which informs the work that […]

Whatever some may say, Brand is not Reputation (and Reputation is not Brand)

6 April 2016 by Spencer Jordan Fox

By Ann Binnie. I feel the urge to make a “statement of the bleeding obvious”, or at least start a bit of a dialogue about what may, or may not be, self evident. What’s pushed me over from inertia to action – putting digit to keyboard – is the sloppiness with which these terms are […]

Wouldn’t it be great to have your own board of experts?

1 April 2016 by Spencer Jordan Fox

When we launched Tovera Consulting it was with a vision to offer more than a traditional corporate brand and reputation consultancy. Recognising that whilst most of our research and advice would inform brand positioning, reputation management and corporate communications strategies, our experience also told us that sometimes, building reputation isn’t always about a communications outcome. […]

5 reputation management tips for 2016

19 February 2016 by Spencer Jordan Fox

Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can serve as a catalyst for the unraveling of a corporate reputation, which in turn can lead to value destruction, loss of business and more (e.g. […]

Reputation Measurement: Why Bother?

12 November 2015 by Spencer Jordan Fox

If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]

Coming Out Fighting

2 November 2015 by Spencer Jordan Fox

Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never Complain, Never Explain. What this meant in practise was that if a story broke in the media, or if an ex-employee or associate spilled the […]

All risk is reputation risk.

17 June 2015 by Spencer Jordan Fox

…and that has implications for risk, communications, HR and marketing directors. Isn’t it exciting when the business world gets a new topic to rally around? A topic of the moment is Reputation Risk. This one has actually been floating around for a few years now but has gained momentum recently as a number of high […]

Don’t trust your company’s reputation to the quants!

5 May 2015 by Spencer Jordan Fox

Below we share an article first published in Harvard Business Review back in 2014. The writers argue the need for both qual and quant research in order to fully understand reputation. It’s an argument that resonates with Tovera. We advocate the use of both research methods in order to get the most rounded, informed view […]