News

Wouldn’t it be great to have your own board of experts?

1 April 2016  by

When we launched Tovera Consulting it was with a vision to offer more than a traditional corporate brand and reputation consultancy. Recognising that whilst most of our research and advice would inform brand positioning, reputation management and corporate communications strategies, our experience also told us that sometimes, building reputation isn’t always about a communications outcome. […]

Read More ›

Coming Out Fighting

2 November 2015  by

Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never Complain, Never Explain. What this meant in practise was that if a story broke in the media, or if an ex-employee or associate spilled the […]

Read More ›

Spurious Correlations

2 November 2015  by

It never ceases to amaze me how some researchers/consultants/journalists can find a correlation between two datasets and then jump to a conclusion that one is absolutely related to, or even causing, the other. At best it’s lazy; at worst, it can lead to bad decisions being made. You see this frequently in political reporting where […]

Read More ›