Marketing

Strategy

TOVERA consultants work in partnership with clients to develop strategic plans that align an organisation’s desired brand positioning with its external reputation and internal capabilities.

Projects tend to be driven by any of the following:

1. A desire to define an organisation’s unique brand positioning and/or reputation landscape.
2. Recognition that stakeholder perceptions are not aligned with the desired brand positioning (both internal and/or external stakeholders).
3. Post crisis brand and reputation re-building – what specifically does an organisation need to focus on to recover its brand and reputation?