We are introducing a new feature which we hope will provide nuggets of wisdom and food for thought for our readers. Tovera Talk asks key industry figures to respond to a few simple questions and reveal a little of themselves. We’re delighted to bring you our first respondent, Barnaby Dawe, CMO of Just Eat. Who […]
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Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your personal reputation, then you would be wise to take an active interest in your company’s reputation. Looking back over major reputation crises a consistent picture […]
Read More ›Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the CEO abusing an Uber driver, and the long running debate on whether Uber’s drivers should have employee rights, to name just a few. The question […]
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There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to lose a deal and irritate everyone’. From a reputation perspective, the moment I read about Kraft’s proposal, I thought, ‘what on earth are they thinking? This […]
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Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest and transparent is absolutely vital If there’s one thing we’ve learned from 2016 it’s the power of the untruth when amplified by social media. There […]
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…the evolution of corporate responsibility Many organisations are grappling with defining their Core Purpose. The cynical amongst you might view this as a case of emperor’s new clothes, another new term for consultants to present as this seasons’ corporate must-have. However, there are solid business reasons for companies articulating why they exist, beyond making profits for […]
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We’ve entered what I’m calling the post-law period, where simply following the letter of the law isn’t enough to protect corporate reputation and brand. Companies are increasingly expected to do what customers and wider stakeholders believe is morally right i.e. follow the ‘spirit of the law’ – to do what the law intended, not find […]
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Article by Ann Binnie. I heard this morning on the radio a discussion about the various Olympic authorities’ deliberations on whether/who to ban from the Russian squad for misuse of performance enhancing drugs. I was struck by the use of the term “assets” for the athletes in question. Maybe the context of Russia made me […]
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By Ann Binnie. I feel the urge to make a “statement of the bleeding obvious”, or at least start a bit of a dialogue about what may, or may not be, self evident. What’s pushed me over from inertia to action – putting digit to keyboard – is the sloppiness with which these terms are […]
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When we launched Tovera Consulting it was with a vision to offer more than a traditional corporate brand and reputation consultancy. Recognising that whilst most of our research and advice would inform brand positioning, reputation management and corporate communications strategies, our experience also told us that sometimes, building reputation isn’t always about a communications outcome. […]
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