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Book Review: Dave Trott, One + One = Three

22 June 2017 by Spencer Jordan Fox

By Ann Binnie, Managing Partner, Tovera Consulting. Summary view Dave Trott tells evocative yet sparely written stories, each illustrating an important point about creativity as it applies to life, art and the world of advertising. He always has told good stories, even before “storytelling” became fashionable. So it comes naturally and this book is a […]

Tovera Talks with Barnaby Dawe, Global CMO, Just Eat

22 June 2017 by Spencer Jordan Fox

We are introducing a new feature which we hope will provide nuggets of wisdom and food for thought for our readers. Tovera Talk asks key industry figures to respond to a few simple questions and reveal a little of themselves. We’re delighted to bring you our first respondent, Barnaby Dawe, CMO of Just Eat. Who […]

Uber’s reputation under attack: what Uber could learn from Tesco

9 March 2017 by Spencer Jordan Fox

Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the CEO abusing an Uber driver, and the long running debate on whether Uber’s drivers should have employee rights, to name just a few. The question […]

Facebook’s reputation risk

12 January 2017 by Spencer Jordan Fox

Facebook is facing a looming reputation crisis. It might not be immediately apparent, but there is now a growing group of negative voices speaking out against a variety of Facebook’s business practices. Some of you might question whether this matters – Facebook being the dominant force that it is – but sector domination doesn’t last […]

Why Core Purpose?

14 October 2016 by Spencer Jordan Fox

…the evolution of corporate responsibility Many organisations are grappling with defining their Core Purpose. The cynical amongst you might view this as a case of emperor’s new clothes, another new term for consultants to present as this seasons’ corporate must-have. However, there are solid business reasons for companies articulating why they exist, beyond making profits for […]

Does viewing people as assets demean them (and us)?

11 August 2016 by Spencer Jordan Fox

Article by Ann Binnie. I heard this morning on the radio a discussion about the various Olympic authorities’ deliberations on whether/who to ban from the Russian squad for misuse of performance enhancing drugs. I was struck by the use of the term “assets” for the athletes in question. Maybe the context of Russia made me […]

Obama: A communications misstep that might lead to brand damage for Remain.

29 June 2016 by Spencer Jordan Fox

In a thoroughly good BBC interview led by Hugh Edwards, President Obama very eloquently and rather forcefully put forward his view that the UK should remain in the EU. His reasoning being that the UK would struggle to get a trade deal with the USA outside of the EU. In an earlier interview he also […]

Whatever some may say, Brand is not Reputation (and Reputation is not Brand)

6 April 2016 by Spencer Jordan Fox

By Ann Binnie. I feel the urge to make a “statement of the bleeding obvious”, or at least start a bit of a dialogue about what may, or may not be, self evident. What’s pushed me over from inertia to action – putting digit to keyboard – is the sloppiness with which these terms are […]

“Consumers are morons”

29 March 2016 by Spencer Jordan Fox

Mark Ritson recently published an opinion piece where he concludes that in light of the relatively small dip in VW sales following the emissions scandal, perhaps consumers are unconcerned with corporate reputation, that they are perhaps, really morons. This got me thinking, are consumers really morons, unconcerned with corporate reputation? It was ten years ago […]

5 reputation management tips for 2016

19 February 2016 by Spencer Jordan Fox

Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can serve as a catalyst for the unraveling of a corporate reputation, which in turn can lead to value destruction, loss of business and more (e.g. […]