Ann, Author at Tovera Consulting

Brand and Reputation insight are core to high value Intelligence Capital

21 February 2022 by Ann

The MRS’s excellent paper on Intelligence Capital is something that resonates very strongly with us at Tovera. (https://www.mrs.org.uk/resources/intelligence-capital) We find that clients attracted to our proposition tend to be those who (either implicitly or explicitly) embrace the idea of intelligence capital as an asset that has an impact on business performance and value creation. They […]

Could Nicola Sturgeon’s fate prove that you win on brand but lose on reputation?

23 March 2021 by Ann

We have been musing here at Tovera at the apparent fact that corporates, businesses, brands, even politicians seem to win on brand but lose on reputation. Normally we resist quite such binary statements and much prefer nuance, since that’s usually more reflective of untidy reality. But we can’t help but observe in the torrid time […]

Is transparency the first among equals of reputational virtues?

20 October 2020 by Ann

Here at Tovera we like to think of the attributes of corporate reputation that organisations try (or claim) to live by as virtues – a nice complement to, but distinct from, the organisation’s brand values. [see link here for more on that subject] Our experience over the years has taught us that there is often […]

Where is your company on the Ethics Matrix?

14 July 2020 by Ann

In the news recently we learned that some companies have responded to the less adverse than expected impact of COVID 19 on their business by paying back their furlough grants to the government – an unquestionably ethical decision. This set us wondering here at Tovera about how much in recent months companies have found their […]