February 2022 - Tovera Consulting

Brand and Reputation insight are core to high value Intelligence Capital

21 February 2022 by Ann

The MRS’s excellent paper on Intelligence Capital is something that resonates very strongly with us at Tovera. (https://www.mrs.org.uk/resources/intelligence-capital) We find that clients attracted to our proposition tend to be those who (either implicitly or explicitly) embrace the idea of intelligence capital as an asset that has an impact on business performance and value creation. They […]

Communications Directors – you need to get a handle on Brand

15 February 2022 by Spencer Jordan Fox

An organisation’s Brand and its Reputation are both proven to contribute to its value and be fundamental to its long-term success. Thus, it follows that they should work in lockstep together. However, the disciplines of Brand management and Reputation management have developed quite separately, each traditionally being controlled by different functions in an organisation: Brand […]