November 2015

measurement

Reputation Measurement: Why Bother?

12 November 2015  by

If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]

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Coming Out Fighting

2 November 2015  by

Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never Complain, Never Explain. What this meant in practise was that if a story broke in the media, or if an ex-employee or associate spilled the […]

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Spurious Correlations

2 November 2015  by

It never ceases to amaze me how some researchers/consultants/journalists can find a correlation between two datasets and then jump to a conclusion that one is absolutely related to, or even causing, the other. At best it’s lazy; at worst, it can lead to bad decisions being made. You see this frequently in political reporting where […]

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